Sharper Image A failure

Your job is to simply analyze why do you think the retailer failed:
Sharper Image:

I think that there are many reasons that The Sharper Image had to file for bankruptcy for many different reasons.

1. They offer products that are not nescessary, the items that they carry are luxrey items or random gadgets.
2. Price, the price of most all goods in that store are very expensive, during this economy with people loosing their jobs and prices rising of gas etc. the general population aren't able to spend money on these not-nescessary items.
3.People can't barely keep their houses and the housing market is terrible so it doesn't make since for them to be buying household items such as $100.00 alarm clocks and expensive massage beds and chairs for their homes.
4.Management changes: "Sales have simply failed to normalize given the sustained pressure on the company's two core product categories, air purifiers and massage chairs, while macroeconomic pressures have heightened the challenges for the company," he wrote. "The series of management changes over the last couple of years have not stopped the company's poor fundamental performance nor have they materialized in significant strategic changes."(cnbc).
5."lousy sales and getting the pants sued off it due to its useless Ionic Breeze "air purifiers," these are tough days for the retailer."(Gizmodo).




http://gizmodo.com/358622/sharper-image-files-for-bankruptcy-youll-need-to-go-elsewhere-to-try-out-a-massage-recliner

http://www.cnbc.com/id/23252484