When taking the VALS survey my results said that I was an
Experiencer/Striver,your secondary type is Striver.
"Experiencers are motivated by self-expression. As young, enthusiastic, and impulsive consumers, Experiencers quickly become enthusiastic about new possibilities but are equally quick to cool. They seek variety and excitement, savoring the new, the offbeat, and the risky. Their energy finds an outlet in exercise, sports, outdoor recreation, and social activities.
Experiencers are avid consumers and spend a comparatively high proportion of their income on fashion, entertainment, and socializing. Their purchases reflect the emphasis they place on looking good and having "cool" stuff."
I believe that the second part about spending more money on fashion, entertainment and socializing is very true however the first part about finding energy in exercise, sports, and outdoor recreation is not true to me however it is true to the REI group that we described in class.
http://www.sric-bi.com/VALS/types.shtml
http://www.sric-bi.com/VALS/presurvey.shtml
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